Program Curriculum

The objective of this course is to provide you with a fundamental understanding of marketing research methods employed by better managed firms. This course is aimed at the manager who is the ultimate user of marketing intelligence and who is responsible for determining the scope and direction of research activities on his/her behalf. The techniques of research design, data collection, and data analysis occupy an important role, and the emphasis will be on the interpretation and use of results rather than mathematical and statistical derivations. The skills in this course will be applicable to marketing problems encountered in both consumer and business-to-business markets, profit and non-profit organizations.

High quality managerial decisions require quality decision content and quality decision making process. This course focuses on the concepts and techniques that can develop effective decision-making skills for those who will be in management positions, both as individuals and in teams. Emphasis of topics will be put on how to facilitate and formalize the decision-making process, reveal decision-making biases and enable decision analysis to work as a powerful and flexible management tool that can address many types of business problems. It helps students understand what traps might be involved in the decision-making process and what can be done to improve the quality of decisions as a manager.

The course is designed to allow students to appreciate and understand the opportunities and challenges in doing business in the Asian countries. The course provides a broad introduction to key issues in the business environment including business policy, corporate governance, legal aspects, strategy, marketing and branding, services management and cross-cultural management, etc.. The implications of political, socio-economic, and cultural environment provide students with insights into how to formulate and implement strategies for competitive advantage and value creation in Asia.

Consumers react to marketing information provided about a product. The topics discussed comprise an examination of basic psychological processes in a logical sequence: i.e., exposure, attention, perception, memory, persuasion, and decision-making. Advertising - and how consumers process ads - is the major vehicle used to clarify these concepts. In addition, the course also furthers an understanding of consumer behavior by examining its social and cultural context, including the influence of group members (such as family and other important referents) on decision making and perception, and the nature and importance of cultural differences in consumer behaviour around the world. Thus, this course provides both a micro and macro perspective on the factors influencing a customer.

This course covers the essential project management skills to ensure successful implementation of business projects. Topics include investment decisions, resource planning, budgeting, scheduling, outsourcing, and risk assessment and control, etc.

The primary topic of this course is strategic management in the Asian context. It focuses on key theories and frameworks in strategic management, the characteristics of the specific business environment in Asia, and insights of how to apply these theories and frameworks into the Asian context. It helps students who plan to work in Asian companies understand their roles and responsibilities in helping the companies to achieve competitive advantage; and to help those who work in foreign companies that either already have or will have operations in Asia to obtain the knowledge necessary to compete or cooperate with Asian companies more successfully.

Global citizenship is the global exercise of ethical, values-based citizenship in the pursuit of economic and societal progress and sustainable development. It requires the vision and courage to place decision making and management practice in a global context. Nowadays, globally responsible managers at all organizational levels all over the world face ever-changing challenges and they are embedding global responsibility in their business to deal with these challenges. Topics in the course include understanding the global business environment, responsible management behaviours, corporate global responsibility and sustainable global business practices, etc.

This course focuses on the challenges and opportunities associated with organizational management and business strategy in the global environment. It provides a managerial overview of how different countries' cultural, social, political, technological and economic environments affect the strategic, organizational, and human resource issues that affect multinational companies. Key topics include globalization, culture, cross-cultural communication, negotiation, motivation, leadership and group dynamics. It develops a managerial mindset to practice management, encourages students to move between management concepts and their real-life applicability and ultimately adapts to the ever-changing world of management practice.

This course explores the practical applications of sustainability principles in the context of business operations, strategy, and innovation. Students will examine how organizations can integrate sustainability practices to create long-term value, mitigate risks, enhance competitive advantage, and contribute to addressing the grand challenge of the climate crisis. The course will cover key sustainability frameworks, tools, and best practices that can be applied across various business functions and operations.

This course focuses on two-party negotiations in a wide variety of settings ranging from simple buyer-seller bargains to complex, multiple-issue strategic relationships.

The course offers a unique opportunity to develop students’ understanding of how to lead and participate in a high performance team as well as address the challenge of virtual teamwork. The course offers a highly unusual and exciting experiential component when students will form small virtual teams to compete in a competitive team performance challenge.

In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a cornerstone technology driving strategic decision-making processes. This course is a comprehensive course designed to equip current and future leaders with the knowledge and skills necessary to leverage AI tools effectively in managerial contexts. Over this course, participants will dive into the fundamentals of AI, exploring how machine learning, natural language processing, and predictive analytics can inform and enhance decision-making in various business domains. By the end of this course, participants will have a solid foundation in managing with AI, ready to harness its potential to transform decision-making and competitive strategies across multiple industries.

This course covers major psychological perspectives and current research on personality. It provides an in-depth examination of how personality theories can be applied to understanding personality in the workplace.

This is a supervised study of a real-life issue faced by an organization, including identification of strategic questions, design of studies, collection and analysis of data, development and reporting recommendation. Students will develop consultant-client relationship with the participating sponsoring companies and work in teams to conduct a strategically focused study, which results in a comprehensive report containing analyses and practical recommendations for management decision making.

For students entering the program with only two languages (English and another language), they are required to take one of the introductory language courses of a third language (either Chinese/Spanish offered in a particular term) in order to fulfil the language requirement of the program. Actual course catalogue will be available prior to course registration at around one month before the term starts.

Skill seminars will be offered to develop the students' essential business and communication skills necessary to work in a global business environment. Some possible skill seminars include topics on time management, communication skills, inter-cultural skills, teamwork, international negotiation techniques, and presentation skills, to name a few.